Get to know us

Joe Craig


What do you do?

I scrutinise every word, writing and rewriting. I also train people to get their best story across.

Why do you do it?

I love the craft of unpicking a piece of writing and putting it back together again. The challenge, the problem-solving. And I love stories – telling them, hearing them, shaping them and analysing them. I feel like they’re important, too, because we understand the world through stories.

Which projects have you worked on?

At Quietroom, I’ve worked on copy and strategy for investment firms, insurers and on a lot of pensions projects, including for some very big schemes.

I’ve also do a lot of the talking, whether it’s at conferences or running workshops.

What are you most proud of?

The top ten things I’m most proud of all happened on a cricket pitch. I’ve hit Devon Malcolm for six. There are very few people in the world who can say that.

What do you like to do when you're not at work?

Outside Quietroom, I’m an author and screenwriter, so I’m usually working on my next book. I’ve mainly focused on a series of bestselling children’s thrillers. I’ve also edited fiction and non-fiction for other writers, worked on screenplays for Hollywood producers and written songs for boybands and Latvian popstars

I also speak at schools and festivals all over the world to get kids reading and writing. My job, whether I’m at the Quietroom office or not, is to use stories to inspire people.

Meanwhile, I read, watch movies, cook, eat, play geeky board games or poker, play snooker, draw, play the piano, walk my dog… and I play as much cricket as possible.

What’s the best piece of advice anyone’s ever given you?

Ask yourself, “What would you do if you knew you couldn’t fail?”