Jochem van Ast
What do you do?
I pay the wages, invoice the invoices, balance the books, maintain the Macs, buy the bin-liners and prime the printer.
Why do you do it?
I love the variety: it sounds like a total cliché, but every day really is different.
Which projects have you worked on?
You could say that I’ve worked on them all, but only in the sense that when we’ve delivered something to a client, I’m the one who asks very nicely for some money.
Which project are you most proud of?
The ones that made clients happy. And if we’ve managed to deliver them with some joie de vivre – so much the better.
What do you like to do when you're not at work?
I like to sing. This isn’t as silly as it sounds. I divide my days between Quietroom and my life as a professional opera singer. I sing at big places like The Royal Opera House or English National Opera. And small places, like Hatstand Opera and Opera a la Carte.
What do you knead for pleasure?
How can something that’s healthy be unhealthy? When you’re unnaturally obsessed with it. That’s my problem with sourdough bread. The process of taking a sticky, bubbly, smelly batter and turning it into a beautiful artisanal loaf is seriously addictive. My name’s Jochem, and I am a sourdough addict. There, I’ve said it.Back