Made to Stick

Cover image of 'Made to Stick' by Chip Heath and Dan Heath

Made to Stick

Chip and Dan Heath

Made to Stick premises a simple question, why do we remember some ideas and forget others. What makes the Heath brothers a bit clever is that they’ve crafted the answer to realise the style they’ve been advocating. Observe the clean prose, anecdote, thought experiment and short workshop style exercises. The dual authors’ infectious enthusiasm and charisma mean that it’s hard to come out the other end of this book having not learnt anything. And who wouldn’t want to make their communication a bit stickier?

Borrow this book.